Project title: REACH - Promotion of Innovative Services and Better Access in Continuous Education

Project ID: AD-2010_1a-21172

Project duration: 2010-2012

Project supported by:
Nordic Council of Ministers, The Nordplus Framework Programme

Project Coordinator:
Modern Didactics Centre, LITHUANIA

Project partners:
Pirkanmaa Westcome Adult Education Unit, FINLAND
Sudurnes Comprehensive College, ICELAND
Sudurnes Center for Education, ICELAND

Project background:

Partner organizations from Lithuania, Iceland and Finland come together to investigate and test innovative methods to promote participation of adults in life long learning process.

Partners have already common “history” of partnership, as current proposal is result of project (preparatory visit) “MOT-E / From best motivation - to best education”, run in 2008 and supported by Nordplus Adult Learning programme. Partner organizations have shared adult learning situations in their countries, identified strong and weak points of it, and presented their organizations inputs into the countries adult education systems. It was agreed that main problem in all countries is how to reach those, who are not participating or participating seldom in learning/teaching activities, who have no or have lost motivation to participate. We worked together on ideas about successful promotion of adult learning among most vulnerable groups in regions: drop-outs from general education, jobless, seniors, and others. A hypothesis was raised that traditional ways does not work: either they don’t reach those, who are targeted, at all or the forms/content/ of teaching are not attractive enough, especially if adults are from small towns and villages. Partners decided to develop proposal, which could help investigate and test innovative methods and strategies of adult learning/teaching/ promotion as well as their motivation to participate in learning process, and so to contribute to the Nordplus Adult Programme priority.

The project purpose and objectives directly correspond to the annual priorities of Adult learning programme: to strengthen social cohesion in education by improving access and availability of adult education to all potential adult learners with a special focus on rural areas and second chance teaching.

The goals of the project:
  • to motivate adults to participate actively and meaningfully in LLL process for success in personal and professional life

  • to reach adults with low participation in life long learning process (formal and non-formal), invite them to participate in any kind of learning activities proposed by project partners using variety of social advertisement and marketing tools, improving content and forms of teaching services.

Project objectives:

1. To analyze and map in-countries situation towards project target group: reasons for not participating, marketing strategies applied in partner countries, most popular programs and learning forms
2. To analyze and test different social advertisement and marketing tools in order to attract as many as possible adults learners from rural areas not participating (or poor participating) in learning activities.
3. To improve, develop and test adult education programs with selected groups (content and forms of delivery)
4. To create and maintain in-country network of different local organizations to support and promote project ideas
5. To disseminate project ideas from the very beginning till the end.

Target group:

Target group is adults from vulnerable groups at different age, who do not participate or participate poor in life long learning activities. By concept of “vulnerable” we understand: living in most remote places and poor socio-economical regions, jobless, special needs, with low educational background, drop-outs from general education, seniors, and women growing children alone.




  About the project
  Modern Didactics Center

Pirkanmaa Westcome Adult Education Unit

Sudurnes Comprehensive College ICELAND

Sudurnes Center for Education ICELAND





© REACH: Promotion of Innovative Services and Better Access in Continuous Education, 2010