Analysis of in-country situation on project problem (executive summary of existing statistics and research about motives to participate/not participate/ in learning; information distribution channels, most popular learning forms and topics).
Survey (qualitative interview with representatives of target group and adult educators about motivation to participate or not to participate in life long learning process, most appropriate forms of learning and information distribution channels).
Development and testing of service packages (original social advertisement & marketing tools, non-traditional learning/teaching forms, innovative learning content).
Project partner meetings to discuss project run, share results, plan in detail follow-up activities, develop common schemes for outputs development, disseminate and evaluate project results.
Local meetings with social partners (to present and discuss run of the project, to disseminate project ideas, to share and consult, to get support).
Internal monitoring and evaluation (done
by project partners, target group and social networks in
External evaluation (done by subcontracted external evaluator, specialist on social advertisement and marketing).
Dissemination activities (presentations in conferences, meetings, seminars, articles in regional newspapers (at least one article per partner), informational leaflet in EN, LT, FI, IS).